Who We Are
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with over 3,800 still and sparkling beverages. Coca-Cola came to South Africa in 1938, and serves the largest market in Africa. South Africa ranks among one of the best performing countries in the world for Coca-Cola. This impressive position is made possible by the hard work and commitment of our four bottlers (Amalgamated Beverage Industries, Coca-Cola Fortune, Peninsula Beverages and Coca-Cola Shanduka Beverages SA), our canning operation and our employees. The main vision of the Coca-Cola system in South Africa, is to benefit and refresh the people in the country.
Services/Products We Offer
Along with Coca-Cola®, recognised as the world's most valuable brand, the Company's portfolio also includes Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater®, POWERADE® and Minute Maid® amongst others. Globally, Coca-Cola is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.7 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities in which we operate.
2010
• Overall favourite brand, Sunday Times Top Brands Awards
• Company doing the most to uplift community, Sunday Times Top Brands Awards
• Marketing Personality of the Year, Zayd Abrahams, head of marketing for sparkling beverages at The Coca-Cola Company
• Best Business to Consumer Soft Drink, Sunday Times Top Brands Awards
Improving the quality of life in the communities where we operate has always been an integral part of Coca-Cola's business model, be it through promoting active lifestyles and well-being, assisting in economic development or supporting a range of social upliftment programmes.
More than 80% of Coca-Cola branded products are produced and distributed by locally-owned bottling companies, enabling Coca-Cola to stay in touch with the dynamic social contexts in our operating environments, whilst contributing to the development of local economic potential.
In 2001 the company established The Coca-Cola Africa Foundation (TCCAF) to co-ordinate social funding on the continent across four focus areas, namely health, education, environment and entrepreneurship.
The CCSA Business Unit is able to work within these four areas to identify projects that meet specific local priorities, while still contributing to holistic socio-economic development on the continent through our sustainability framework ‘Live For a Difference'.
Through TCCAF, one of our flagship programmes is the Replenish Africa Initiative (RAIN) - a commitment of US$30 million to provide at least 2 million Africans with clean water and sanitation by 2015. TCCAF currently has water projects in 19 African countries - Angola, Egypt, Ethiopia, Ghana, Cote d' Ivoire, Kenya, Mali, Malawi, Morocco, Mozambique, Niger, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Tunisia, Uganda and Zambia reaching over 300,000 people. This is done in partnership with, and co-funded by USAID (United States Agency for International Development) under the Water and Development Alliance (WADA) and includes other partners.
In addition, the programme will provide over 5 million people with sanitation and hygiene education, contribute to at least 16 billion litres of water for communities across Africa and will include the launch of over 100 healthy watershed and sustainable community water access, sanitation and hygiene programmes across Africa.
Specifically in South Africa, the TCCAF and the South African government have invested nearly R30 million for the Water for Schools programme.
RAIN complements the Company's water stewardship goal of balancing the amount of water it returns to nature with that used in the production of its beverages. The Company's strategy for achieving this goal has three components:
• Reduce - Improving water efficiency by 20 per cent by 2012, compared to baseline year 2004.
• Recycle - Returning all water the Company uses for manufacturing processes to the environment at a level that supports aquatic life and agriculture by the end of 2010.
• Replenish - Expanding the Company's support of healthy watersheds and sustainable community water programmes to balance the water used in its finished beverages.
As of 1st December 2008, 255,000 people in communities across 19 countries in Africa have access to improved water supply, 40,000 people have access to improved sanitation and 440,000 hectares of land are under improved management.
For more information about RAIN and other projects of the TCCAF, please visit:
• PETCO is the trading name of the PET Recycling Company (Pty) Ltd and represents the South African plastic industry's first joint effort to self-regulate post-consumer Polyethylene Terephthalate (PET) recycling.
• Rand Water is Africa's largest water utility.
• South African Water Research Commission acts as the county's knowledge hub around research and issues on water.
• The Department of Water Affairs is the custodian of South Africa's water resources. It is primarily responsible for the formulation and implementation of policy governing this sector.
• National Development Agency contributes towards the eradication of poverty and its causes by granting funds to civil society organisations.
We have a system-wide sustainability framework entitled ‘Live For a Difference', which guides our work on continually improving our environmental performance and creating environmentally friendly products. L4AD is The Coca-Cola Company's commitment to making a positive and meaningful difference in the communities which we serve. The focus areas of this sustainability platform are community, environment, marketplace and workplace.
In 2009, we introduced our breakthrough PlantBottle PET package - the only recyclable bottle made partially (30%) from plant-based materials that can meet our stringent beverage quality requirements. PlantBottle is the first of its kind and the first plastic bottle from renewable sources that can be recycled along with other PET plastic bottles in the existing recycling infrastructure. It uses sugar-based ethanol to produce the same PET plastic used today. Less petrol and energy is used to produce this PlantBottle compared to normal plastic bottles, thus creating a smaller carbon footprint.
In South Africa, our VALPRE water bottles will all be bottled in PlantBottles before the end of this year. We also plan to use PlantBottle packaging in every bottle we sell by 2020. And in Heidelberg, we will soon be opening a bottling plant that will be our first LEED-certified plant in South Africa.
In addition to creating ‘green products' we put a lot of effort in ‘greening' our systems and operations. Three of our ‘Live for a Difference' pillars address the environment:
(i) Energy efficiency and climate protection;
(ii) Sustainable packaging; and
(iii) Water stewardship.
We have set ourselves at least three goals and aspirations to achieve under each of these pillars, such as:
• Reducing our absolute emissions from our manufacturing operations in developed countries by 5% by 2015, compared with a 2004 baseline;
• Improving our packaging material efficiency per litre of product sold by 7% by 2015, compared to 2008 baseline; and
• Improve our water efficiency by 20% by 2012, compared with 2004 baseline.
For more information about our ‘Live for a Difference' programme and our targets, please visit: http://www.cocacola.co.za/lfad_intro.aspx
Press Room
Coca-Cola Supports Sustainable Sugarcane Farming
8 Mar 2012
Coca-Cola works to ensure that the thread of sustainability is woven through its business, including its value chain.
The UN Climate Change Conference and what it means for South African Business
17 Nov 2011
The Coca-Cola Company is a global business, on a local scale operating in more than 200 countries. The Company has been refreshing South Africa since the 1930s, and brand Coca-Cola celebrated 125 years in May of 2011.
Coca-Cola Introduces PlantBottle At The Valpré Plant Opening
16 Aug 2011
On 7 July 2011, Coca-Cola South Africa (CCSA) celebrated the opening of their new Valpré plant located in Heidelberg by introducing their environment-friendly plastic bottle, the PlantBottle. The impressive plant facility, which the company claims to be the "greenest plant in Africa", will bottle Coca-Cola's Valpré Spring Water.
Odwalla 'Plants' Sustainable Seed with New Bottle Initiative
19 Apr 2011
In 2011, Odwalla will transition to 100%PlantBottleTM packaging
HALF MOON BAY Calif. -Next year is looking even greener for Odwalla. The natural health beverage company announced today its plans to transition all of the brand's single-serve bottles to PlantBottleTM packaging, HDPE made of up to 100% plant-based materials* and 100 percent recyclable, in March 2011.
The Coca-Cola Company Releases Sustainability Report
19 Apr 2011
ATLANTA - The Coca-Cola Company (NYSE: KO) has published its seventh systemwide Sustainability Review, entitled Our Commitment to Making a Positive Difference in the World. The Review, which releases 25 sustainability goals across seven focus areas for the Company and its bottling partners and also reports the Company's sustainability strategy and progress, is available online at:www.sustainability.theCoca-Colacompany.com.
19 Apr 2011
KAMPALA, UGANDA - The Coca-Cola Company, nonprofit TechnoServe, and the Bill & Melinda Gates Foundation today launched a partnership to enable over 50,000 small fruit farmers in Uganda and Kenya to increase their productivity and double their incomes by 2014.
19 Apr 2011
Poverty Footprint Report Provides Insight into the Role Business Can Play in Poverty Reduction
BOSTON, Mass. - March 29, 2011 -- Today Oxfam America, The Coca-Cola Company, and SABMiller released an in-depth study about the economic and social impact of The Coca-Cola Company and SABMiller value chain on communities in El Salvador and Zambia.Exploring the Links between International Business and Poverty Reduction is available on www.oxfamamerica.org as well as the websites of TheCoca-Cola Company and SABMiller.
Coca-Cola Helps Improve Lives of African Women and Girls
19 Apr 2011
Supports Initiatives to Bring Water and Sanitation Programs to More than 250,000 in 2011
ATLANTA - The Coca-Cola Company and TheCoca-Cola Africa Foundation announced today that $6 million will be dedicated to water and sanitation partnerships aimed at improving the lives of an estimated 250,000 women and girls on the African continent. The announcement was made as part of a high-level leadership event on World Water Day, including remarks from U.S. Secretary of State Hillary Rodham Clinton and World Bank President Robert Zoellick.

