Van Dyck Carpets
Van Dyck goes GREEN
Van Dyck Carpets' mission statement has not deviated from the original; we still aim to further product differentiation and innovation and to increase focus on quality products manufactured in an environmentally friendly way. This is where the GREEN new logo comes into play. The old logo represented Van Dyck Carpets well, with its strong shade of blue and diamond shape, truly capturing the valuable element of the product and its feature in all our homes. It represented a tradition of sort; a solid bond it has created with the clients of Van Dyck Carpets for 63 years. A brand that has been tried tested and trusted by so many. But with new business owners taking over only a few years back, it was only fit that the company followed suit and underwent a major face lift.
We have changed our logo to green, not just to uphold our commitment to the environment but also to attract the younger generation. The green is a trendy, bright colour which represents the energy and fresh spirit of the youth and thus the new wave of modernization that has hit Van Dyck. We have also caught on to the wave of Social Media and shall be utilising this medium to its full capability. With this revamp also comes product innovation. We have dropped the word ‘carpet' because we have gone beyond just manufacturing quality carpets. We launched a brand of underlay referred to as Eco-lay along with Eco-back tiles which are both manufactured from the finest quality of recycled rubber granules that are bonded using synthetic rubber binders. And then there was the synthetic turf which is made from recycled bottles. With Van Dyck carpets always having been environmentally friendly, we have gone all out to minimise waste, reduce electricity, the use of water and effluent. We have also reduced the use of hazardous materials and latest products tow on the re-use of post-industrial waste including production rejects and post consumer waste in the form of uplifted carpets.
The GREEN is also a representation of Van Dyck's commitment to the community. We make a contribution to a number of Non-Profit Organisations. To name but three, we contribute to the South African Rugby Legends Association; a social awareness charity that uses sports to bring children from underprivileged communities together. We also contribute to a Breast Cancer Association group called Reach for Recovery, and Bobbi Bear; a haven where abused children have found solace.
This is an exciting time for us. It is the beginning of a new era with a lot in stock for our clients both old and new.
For more info please e-mail: marketing@vandyckcarpets.com or contact us on 0800 CARPET (227738) or 031 913 3800.
| Contact Details |
| 2096 Old South Coast Road |
| Reunion |
| Kwazulu Natal |
| +27 (0)31 913 3800 |
| Social Links |
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Press Room
Décor and Tips for Green Living at Home
17 Nov 2011
There is so much you can do with carpeting in the home. A more common place to use a carpet is of course your bedroom and most homes seem to still enjoy the comfort it brings in lounges too. VAN DYCK offers you a variety of soft flooring to fit your every need. Established in 1948, VAN DYCK is known throughout South Africa for the exceptional quality and style offered by its wide range of products. We are one of the most active carpet companies in the country and the world when it comes to being environmentally friendly. Through our initiatives we make it possible for our customers to contribute to a healthier environment.
Green Building Conference And Exhibition July 2011
16 Aug 2011
Van Dyck attended The Green Building Conference and Exhibition again this year which was held in Sandton. This exhibition saw different companies come together to showcase their products and services and how each is contributing to greener buildings and sustainability in South Africa.
Van Dyck Carpets has embarked on a new branding strategy.
14 Jul 2011
Van Dyck Carpets has embarked on a new branding strategy. We have done away with the blue, diamond shaped logo and welcomed a bright trendy green logo. Our new branding incorporates all the various activities that take place in our company.