About Us

There are three words that underline Toyota's success in South Africa for more than 40 years: quality, durability and reliability. Maintaining leadership in a market as volatile as that of selling motor vehicles is a major challenge for any company as sales success tends to be cyclical. It is therefore unusual for one company to maintain a leadership position for a period as long as 30 consecutive years, which Toyota South Africa has achieved to date.

The two pillars of continuous improvement and respect for people underpin the Toyota Way, and are applied across all Toyota's activities and relationships.

In 2005 the Prius, combining an electric motor and a petrol engine, was introduced to the South African market and the vehicle delivers world class performances in terms of fuel efficiency, low emissions, drivability and quietness. The third generation Prius has recently been launched in South Africa and also scooped a Car of the Year Finalist nod. Taking inspiration from Toyota Motorsport, Toyota recently introduced Toyota Optimal Drive which aims to boost engine efficiency and economy with no compromise in power performance or driving pleasure. This technology is geared towards a healthier planet too as it reduces carbon footprint by lowering emissions.