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Who We Are

Accentuate is a group of world-class companies serving the construction and infrastructural development markets in South Africa and Africa. Strategically, the group is a market leader in the supply of products and services to both the public and private sectors in most forms of floor covering materials.

The chemical blending business is further positioning itself to become a significant supplier of chemical cleaning and adhesive materials to the public and private sectors.

Through a joint venture with ION Exchange India, Accentuate is able to focus on the provision of a comprehensive range of water treatment technologies into the southern African market coupled with unique water infrastructure technologies.

Services/Products We Offer

FloorworX brand offering - Your ultimate flooring solution.

FloorworX products include:
• Floor coverings
• Accessories
• Self-levelling screeds
• Adhesives and screeds
• Vinyl maintenance
• Wood maintenance
• Engineered wood floors
• Laminated wood floors
• Textile flooring
• Transport flooring

Safic brand offering - Safic celebrates over 30 years of local manufacturing excellence. Over this period Safic has become the chemical and equipment solution partner providing chemicals, equipment, consumables, water technology and many strategic product solutions to a diverse range of Clients throughout Southern Africa. On a daily basis Safic focuses on the responsible growth of this supply chain relationship, so as to ensure ongoing Client satisfaction, environmental best practice and strengthened local and international partnerships.

Safic products include solutions for the following market segments:
• Primary and Manufacturing
• Commercial and Healthcare
• Food and Beverage
• Construction
• Government and Infrastructure

ION Exchange Safic brand offering - Full spectrum of water treatment solutions.

ION Exchange Safic products include:
• Water treatment chemicals
• Resins
• Waste water treatment plants
• Sewage treatment plants
• Design and consulting
• Comprehensive turnkey water installations

Contact Details
+27 (0)11 406 1400

Recognition and awards - Accentuate
· 2010 - Category Winner for 2010 Annual Report - Chartered Secretaries of Southern Africa

Recognition and awards - FloorworX
· FloorworX 1953 Established as Marley SA(Pty) Ltd
· SABS ISO 9001 2008
· SABS 50 Years Certificate of recognition (SABS) (2009)
· Impumelelo Impumelelo South Africa's Top Empowerment Companies (2009)
· Daily Despatch business Awards (2009)
· FloorworX 2011 Top Performing Companies Award

Recognition and awards - Safic
· SABS SABS certification Detergent skin cleaners (2005)
· SABS SABS certification Cleaning Chemicals (2005)
· SABS SABS certification Disinfectants & Detergent disinfectants (2005)
· First South African Chemical Manufacturer to be awarded all three ISO certifications -ISO 9001:2008, ISO 14001 and OHSAS 18001
· Twice winner and runner up of the Mail and Guardian "Greening the Future" Award


A year of solid performance emanating from a focus on core businesses

Accéntuate views sustainability within the context of the well-being of the company and the environment within which it operates over the long term. It encompasses the concept of stewardship and the responsible management of resource use. We understand and respect our responsibility towards transformation of the organisation and the society within which we operate and where we have influence. The communication of our governance, social and environmental performance to all stakeholders is thus of critical importance and this sustainability report offers us the platform to advise stakeholders of our performance to date as well as the aspirations that we hold for the organisation in a context broader than just shareholder value. Accéntuate continues to view itself as a “good corporate citizen” and is therefore committed to not only complying with but striving to a leadership position within the realms of responsible business practices. Our commitment is to transparently disclose information that is material and relevant as part of the group’s reporting process; in addition to this and wherever practical and affordable, to obtain independent assurance in an integrated manner.

Accéntuate understands and endorses the concept of transformation of the South African business environment and we have therefore embarked on a number of initiatives and programmes aimed at transforming the organisation at all levels. The transformation programme within Accéntuate was launched over 11 years ago in order to redress the imbalances that exist because of the historical inequalities in the South African society. Effective transformation of ownership is an area that we are committed to and, with the help of Thebe Investment Corporation and other empowerment partners, we have ensured ownership of HDIs remained in excess of 26%. Accéntuate has also been rated in terms of the B-BBEE scorecard and has achieved level 4 status across the group.

Broad-based black economic empowerment (B-BBEE)
Accéntuate views itself as a responsible employer and is committed to transformation at all levels of society and therefore all employment practices are regularly evaluated and aligned to these principles. Management will not allow discriminatory practices and all employment needs to be conducted within a framework of giving preference to suitably qualified and skilled employees from a disadvantaged background without compromising on quality and deliverables. Wherever possible, preference is given to employees within the group when a position becomes vacant. Accéntuate realises the value to be gained from a diversified workforce and is fully committed to affirmative action at all levels of the company. All vacant positions are targeted and preference is given to PDIs of black origin. In addition, Accéntuate also targets persons with disabilities for positions where they can be accommodated. At FloorworX, more than 5% of the workforce consists of black persons with disabilities and one of the departments is made up predominantly of persons with disabilities.


B-BBEE scorecard

Black workforce


Level 4




Level 4



Within Accéntuate and the operational companies, management adheres to BEE compliance with the following current B-BBEE level being attained:


Level attained

New certification date



Level 4 contributor

25 Jan 2013

Level 4


Level 4 contributor

26 Jan 2013

Level 4

Safic Facility Management Services

Level 1 contributor

6 Dec 2012

Level 1

Ion Exchange Safic

Level 4 contributor

17 Jun 2013

Level 4

Skills development and training
The development and maintenance of the identified and required skills base has always been a leading priority within Accéntuate and therefore formal structures have been established to monitor progress in this regard. Management, together with the employment equity committees, strives to uplift staff by ensuring that they are equipped with the necessary skills and competencies to perform at their best. In addition to this, there is an active programme to identify and eliminate the effects of past discriminatory practices, should they exist within the group, in order to move towards an organisation that adequately reflects the racial demographics of the various regions in which we operate.

Accéntuate is a learning organisation, relying heavily on the collective human capital of its workforce to respond to a highly competitive and dynamic environment. Its learning culture starts at the top of the organisation, permeating through the various echelons of management down to shop floor level.

FloorworX falls within the domain of the Metals and Engineering Related Services Seta (MERSETA), which, guided by the National Skills Strategy, has identified critical skills shortages within the industry, such as management, engineering, financial and sales. FloorworX focuses many of its skills-development initiatives around these disciplines, thereby not only satisfying the business need for specific skills, but also contributing to the economy at large.

As an accredited Chartered Institute of Management (“CIMA”) training provider, FloorworX has contracted its second learnership, registered through this internationally recognised institution. In addition, FloorworX also has finance staff studying through the widely respected Association of Chartered Certified Accountants (“ACCA”), the Institute of Certified Bookkeepers (“ICB”) and the Institute of Credit Management (“ICM”).

During the period under review two new apprenticeship contracts were successfully completed. These two individuals have been trade tested and are now in full-time employment with the company. In association with Walter Sisulu University, FloorworX also facilitated the practical training of nine students in completion of their National Diploma in Mechanical Engineering.

The FloorworX sales force is kept abreast of the latest sales techniques and market trends through continuous training and development initiatives.

Safic belongs to the Services Seta where a strong focus is on improving skills of all individuals in the services and related industries. A well prepared training matrix identifies the various skill requirements and forms the basis of manpower planning. Training requirements are integrated into management performance measures and include continuous identification of needs managed and recorded for WSP, ATR, ISO and B-BBEE purposes.

Succession planning has been identified as a key performance area and currently systems are being developed to monitor progress against predetermined objectives.

Our learning culture starts at the various echelons of management and permeates throughout the organisation. As well as being responsible for building the capacity of their various departments, management is actively encouraged to enhance their own knowledge and skills through continuous learning. Personal development plans are in place, resulting in most managers being involved in learning, whether studying towards a formal qualification in their field of expertise, postgraduate studies or through attending continuous professional development programmes.

Accéntuate also recognises that the legacies of the past have resulted in many PDIs not undergoing formal education up to senior certificate level. Employees are able to improve their literacy levels through ABET electronic learning, which is offered at the FloorworX site and during working hours.

Over the past financial period, nine ABET learners progressed to the next level, thereby achieving a 70% pass rate in the first year of facilitation. Inspired by their colleagues’ successes, additional learners have now joined the ABET classes and look forward to improving their literacy levels and mathematical skills.

In addition to the internal training initiatives, Accéntuate contributes greatly to the upliftment of skills broadly within the industry. A number of initiatives are embarked upon whereby our customers and their staff are trained on the efficient and effective use of our products. This training is conducted to the highest international standards and within a framework embracing quality, safety, environmental awareness and ultimate customer satisfaction and service. A fully operational training centre has been established at our Steeledale facility that constantly trains and uplifts skills of floor fitters within the southern African region.


Enterprise development
Accéntuate is committed to enterprise development which is defined as “contributions of monetary and non-monetary recoverable and non-recoverable contributions actually initiated in favour of a beneficiary entity by a measured entity with the specific objective of assisting or accelerating the development, sustainability and ultimate financial independence of the beneficiary. This is commonly accomplished through the expansion of a beneficiary’s financial and or operational capacity.”

Accéntuate contributes toward enterprise development in various ways, which amount to an indicative spend of more than R850 000.

Attracting and retaining talent
Accéntuate attracts the desired quality of employees by ensuring that the company offering is set competitively coupled with a range of added benefits, such as medical aid, provident fund and opportunities for further studies. In terms of our succession planning policy, several PDIs have been identified for fast-tracking. Some have undergone psychometric assessments to establish their suitability for target positions and are now being developed through formal training and mentorship for management positions.

The remuneration strategy has two objectives: firstly, to attract the very best employees and, secondly, to retain and motivate them. The former is achieved through rigorous selection techniques, including targeted selection and approved psychometric testing, while the latter relies on personal development opportunities, a competitive compensation offering and a supportive organisational culture.

Preferential procurement
Accéntuate views preferential procurement as an effective tool to facilitate transformation of society and to this end Accéntuate has developed effective preferential procurement strategies that are implemented at divisional level. These procurement policies are integrated as part of the ISO 9001 system. A number of factors are evaluated before awarding orders which included price, quality, customer service and B-BBEE status. The availability of certain raw materials from limited sources does however constrain our preferential procurement initiatives around many of our high-value procured items. Continuous improvement in this critical area of the business is encouraged and monitored on an ongoing basis.

Accéntuate measures preferential procurement of B-BBEE and the objective is to deal preferably with companies that have a score of a level 4 and below. Accéntuate’s goal is to achieve the full 20 points from this area within the BEE scorecard.

Within FloorworX and Safic the companies spend R49,1 million and R19,1 million with their top 10 suppliers respectively.

Safety, health and the environment
Huge emphasis is placed on the safety of our staff, our customers and the communities within which we operate. As a responsible corporate citizen the issues of health, safety and environmental responsibility are core to the way in which Accéntuate operates. Divisions within Accéntuate have a proud history of compliance and best practice in the areas of health and safety as well as environmental awareness. All divisions must ensure that they comply with all relevant legislation and, wherever possible, best practice.

Statistics are kept by the divisions to measure the impact of health and safety initiatives as well as environmental initiatives.

Key drivers of our health and safety philosophy include:
• All business units will comply with the Legal Compliance Health and Safety management system as a minimum standard.
• Continuously identifying and assessing health and safety hazards with a view to implementing measures to mitigate or control these elements.
• Establishing ongoing communication and training programmes to increase individual awareness levels of health and safety issues, responsibilities and accountabilities.
• Promoting responsible actions to exercise a high level of waste management.
• Performing internal and external audits on the business processes to ensure stated performance levels are achieved and maintained.
• Ensuring that subcontractors and service providers to our company conform to laid-down requirements in line with the principles of the Legal Compliance Health and Safety management system.
• Providing adequate financial and physical resources to achieve health and safety management objectives in an effective and productive manner.

Safic has obtained the prestigious international OHSAS 18001 certification and FloorworX is currently embarking on this certification. As an accredited OHSAS 18001 company, strict control is exercised in order to ensure that the health and safety of our employees comes first and all incidents and accidents are reported and recorded. Annual check-ups take place on all employees who work with the chemicals and one-on-one consultations are held with a medical examiner.

FloorworX operates within a concept of legal compliance and has commissioned the Health and Safety programme from SEIFSA to assist in monitoring and auditing the systems in place. There is a central committee set in place by the relevant managing director to ensure that procedures are established and conformed to. All employees are provided with training which has included: Basic Fire, Health and Safety principles for managers, Health and Safety for Safety Representatives, Incident Investigation, Hazard Identification and Risk Assessment, First Aid and Forklift procedures. Safety induction is presented annually to all staff, as well as on and ad hoc basis to new employees entering the organisation.

Accéntuate places emphasis on the following health and safety issues:
• Legal compliance.
• Elimination and prevention of risks.
• Protection of employees and communities.
• Maintenance of a clean and healthy workplace.
• Developing, enhancing and maintaining a health and safety culture.

Environmental issues
Much attention is also paid to environmental issues. This has become a critical issue for the group for a number of reasons, including the need for conservation of energy as well as the focus on “green building”. Accéntuate has for many years taken the lead in the area of responsible manufacturing and the development of environmentally acceptable products. Safic was voted the Mail & Guardian’s “Greening the Future” company for two consecutive years and has developed an environmentally acceptable range of chemical products that comply with the highest EU environmental directives.

In order to ensure a culture of environmental awareness and responsibility, all companies within the Accéntuate group currently comply with the highest international environmental certification, this being ISO 14001. A number of other awareness initiatives are currently supported by Accéntuate including the World Wildlife Fund (“WWF”), Arbor Day and the 1 billion tree campaign.

Accéntuate is committed to minimise the impact of its activities on the environment. The key points of its strategy to achieve this are:
• Minimise waste by evaluating operations and ensuring they are as effective as possible.
• Minimise toxic emissions through the selection and use of its fleet and the source of its power requirements.
• Actively promote recycling both internally and among customers and suppliers.
• Source and promote a product range to minimise the environmental impact of both production and distribution.
• Meet or exceed all the environmental legislation that relates to the company.
In the case of both FloorworX and Safic the minimum requirement is ISO 14001 certification, which both entities have achieved.

FloorworX is part of the Siyakhana project, which provides regular HIV/Aids awareness programmes and voluntary counselling and testing on-site annually. Employees are also able to visit the Siyakhana clinic for testing, counselling and guidance. Through this project, HIV positive employees also receive access to a network of doctors and antiretroviral medication at no cost to them. In addition, FloorworX has seven trained HIV peer educators who are responsible for creating awareness and distributing HIV information at their department meetings and also for counselling HIV-infected and affected employees. A number of other HIV initiatives are conducted at the various divisions and it is our intention to raise the level of awareness of HIV and Aids within the group even further during the coming year.

Labour relations
Accéntuate recognises the right of employees to collective bargaining arrangements and work hard towards creating harmonious working relationships between organised labour and the company. Employees at the FloorworX factory in East London belong to the Metals and Engineering Bargaining Council, and relations with the unions are regulated by this body. In terms of this agreement, strikes are prohibited during the period of any wage agreement, which is normally for a period of three years. No recognition agreement exists between Safic and any union at this point in time.

Corporate social investment
Accéntuate retains its strategic objective to spend 1% of NPAT on corporate social investment. The programme is deliberate, focused and progressive, and projects are carefully selected. Focus remains on education and is granted through support:
• Bursaries.
• School upliftment programmes.
Bursary assistance is available to children of Accéntuate employees who wish to study in disciplines such as architecture, quantity surveying, engineering, accounting, bookkeeping, plastics and plastic sciences, science and physics, building and construction science and computer science. Full bursaries are available which cater for tuition and books.

FloorworX is currently contracted to two full-time bursary students from previously disadvantaged backgrounds. A number of schools and cultural/religious institutions have also been assisted with donations of floor coverings, especially in areas struggling with financial resources.

The focus of Safic’s corporate social investment programme for 2012 remains to provide assistance to employees who have children furthering their education at a recognised college or university.

Accéntuate’s corporate social investment initiative and donations programme covers a broad spectrum of society and can be summarised in the following categories:
• Community development
• Cultural development
• Entrepreneurship and training
• Environmental
• Healthcare
• Sport development
• Education

Third-party certifications
Throughout the group we have obtained a number of third-party accreditations and certifications:






ISO 9001, ISO 14001

SABS Marks

50-year SABS


ISO 9001, ISO 14001
OHSAS 18001
CAIA Responsible Care

SABS Marks

Greening the Future,
Chemical Safety Award
Mail & Guardian

Accéntuate’s sustainability strategy
Accéntuate’s strategy on sustainability is outlined by our commitment to the eight e’s:
• Earnings and shareholder value.
• Employment of resources.
• Excellence in products and services.
• Empowerment of individuals and communities.
• Enforced corporate governance.
• Ensured sustainability.
• Equitable individual development.
• Engaging stakeholders and the value chain.

• Empowered by Thebe (get icon from Rosika)
• FloorworX Practical Training Facility - Steeledale

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Press Room


28 Nov 2012

ALTX-Listed chemical company, Safic, a wholly owned division of infrastructure company Accentuate Limited, has signed a joint venture agreement with a listed Indian Company, Ion Exchange, to roll out various water treatment projects.

Accentuate Limited turns in a strong performance for the YE June 2012

28 Nov 2012

Despite the still languishing construction and infrastructure sectors, Infrastructure company Accentuate Limited has turned in an exceptionally strong performance for the year ended June 2012, raising revenue to R283m - 13% up on the previous year.

Accentuate Limited’s results impacted by depressed construction sector

28 Nov 2012

Difficult trading conditions in the construction and construction supply industries have negatively impacted the Year End results of flooring and chemicals manufacturer and distributor, Accentuate Limited.