Who We Are

African Response is a full-service market research agency providing qualitative and quantitative research. We have the flexibility to conduct research anywhere in country with a regional springboard into the rest of Africa. We are renowned for generating local consumer and market insights to help grow brands and businesses in South Africa. Our exceptional ability to understand and interpret the needs of the South African mainstream market, coupled with our association with Synovate [one of the big 4 custom research firms globally], makes African Response the most local global research company in South Africa.

The most local:

• Local actionable insights knowledge
• Intellectual capital
• Experiential intelligence

Global capabilities:

• Vast global resources and practices
• Best-of-breed technologies
• Client-specific solutions suite
• Ongoing innovative solutions